Ford announces seven new models and expanded Ford Pro solution
Ford has announced an aggressive new-product strategy which will see five all-new passenger vehicles and two new commercial vehicles launched over the next three years.
Under the Ready Set Ford programme, the manufacturer’s Ford Pro solution will also evolve to leverage software and services to maximise the return on every vehicle.
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New passenger vehicles are:
A ‘multi-energy’ member of the Bronco compact SUV range, which will produced at Ford’s plant in Valencia, Spain, from 2028 and be sold in the UK for the first time.
A new B-segment small hatchback which is expected to be the electric successor to the Fiesta supermini which ‘combines distinct design with Ford’s signature driving dynamics’.
A small, fully-electric SUV
Two multi-energy crossovers.
Ford outlined how strategic partnerships are central to how it competes in Europe, accelerating development, unlocking scale and driving value across both commercial and passenger segments.
Jim Baumbick, president, Ford in Europe, said: “These aren’t just deals. They are strategic levers.
“We partner with the best to move with speed and scale, and we obsess over the product to deliver passionate, unmistakably Ford vehicles.”
The new commercial vehicles will be:
A Ranger Super Duty pick-up truck, which is delivers a total combined mass (payload + towing) of 8 tonnes and tows up to 4.5 tonnes, boasting a near 2-tonne payload, with heavy-duty suspension, extra underbody protection and high ground clearance direct from the factory.
A Transit City fully-electric van - already announced at the CV Show - created specifically for fleets operating in dense urban areas. Available in three variants, including a chassis cab version for a choice of body conversions, it arrives in showrooms later this year.
The strategy also includes the evolution of Ford Pro. “Ford Pro is the backbone of our European business,” said Baumbrick.
“We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software and services.
“Our vehicles lead the market, and around them we’ve built a productivity accelerator our competition cannot match. For our customers, that’s not just transportation, it’s a better return on investment.”
Ford Pro’s Uptime services use connected vehicle data and predictive intelligence to identify issues before they become problems. Ford says last year alone, its connected services delivered nearly one million additional days of uptime for its customers.
Ford Pro is now extending these capabilities to small businesses. Through new Dealer Uptime Services, every Ford dealer can become a dedicated uptime manager — monitoring vehicle health, reaching out proactively, and prepping parts and workshops before the vehicle arrives.
Early pilots show repair times are cut by up to 50%, with 80%of repairs identified proactively.
