Goss Media becomes first Irish publication to launch on TikTok Shop
Goss Media is set to become Ireland’s first publication to join TikTok Shop, being the first media company to offer direct sales through the platform for Irish businesses.
At 128.3k, Goss.ie has the largest following on TikTok out of all female-focused publications in Ireland. With over 21.6 million likes on the platform to date.
Following in the footsteps of leading UK titles such as Glamour and Sheer Luxe, Goss.ie will integrate direct-to-consumer shopping into its already highly engaged TikTok platform, offering brands a new, content-led route to reach Irish audiences and drive real-time sales.
With an average of 4 million weekly views on TikTok, Goss.ie is uniquely positioned to bring this model to the Irish market at scale, and will focus on a new production suite, solely focused on creating video and imagery content for brands in order to push sales on the platform.
Alexandra Ryan and Kendra Becker | Photo by Luke O’Faolain for Goss.ie
Launching in May 2026, Goss.ie’s TikTok Shop offering will include:
Bespoke video-led shopping content: High-quality, in-house produced videos and photography designed to showcase products in a native, engaging format
Live shopping experiences: Interactive TikTok Live events where audiences can shop products in real time
Affiliate-driven promotions: Seamless integration of shopping links across TikTok content, driving direct conversions
Discount-led campaigns: Exclusive offers and promotions to incentivise purchases
Multi-platform amplification: Content also supported across Goss.ie and social channels for extended reach
Goss Media’s Head of Video Luke O’Faoilain, will head up the new production suite, alongside Goss Media CEO Alexandra Ryan. With Olivia Wade working with Brand Partners to help deliver new creative promos.
Day-to-day TikTok content is curated by the Goss.ie Editorial team, including Editor Kendra Becker, Showbiz Correspondent Sophie Byrne and Entertainment Reporter Emma Costello.
Goss Media CEO Alexandra Ryan | Photo by Luke O’Faolain for Goss.ie
Speaking about the announced Goss Founder, Alexandra Ryan said: “This announcement marks a major step forward in the evolution of social commerce within the Irish media landscape.
“We are working closely with TikTok to ensure that we can deliver the best advertising options for our clients, while sticking to our true Goss style.”
“We are so proud to be the most followed and most engaged female publication on TikTok, and as a social-first platform ourselves, it’s important that our clients benefit from our high engagement and loyal followers, too.
“Goss productions are amping up in general in 2026, and we are excited to bring new advertising formats to brands this year in the form of high-quality video productions, studio photo shoots, live shows and much more.”
Kendra Becker and Alexandra Ryan host Goss.ie’s weekly podcast, ‘The Gosscast’ Photo by Luke O’Faolain for Goss.ie
Goss Media already produces a weekly podcast, ‘The Gosscast’, as well as high-quality video content for brands like Disney+, its4women, SuperValu and more.
If you would like to speak to the Goss Brand Partnerships team about working with Goss.ie, you can email [email protected].
