Meta closes the dashboard of AI activity of employees: Zuckerberg is out of the top 250
An employee of Meta created an unofficial dashboard that tracked the level of AI use in the company and formed a leaderboard. Interestingly, CEO Mark Zuckerberg did not make it to the top 250, and the tool itself was shut down two days after the disclosure, Fortune reports.
The tool, called Claudeonomics (after the Anthropic model), took into account how many tokens - the basic data units that process AI models - were used by each of the 85,000 Meta employees and formed a table of 250 leaders. The top performers were awarded titles such as Token Legend or Cash Wizard.
The dashboard stimulated a phenomenon called token maximisation in Silicon Valley, an approach that considers the amount of tokens used as an indicator of performance. Although AI models measure tokens differently, OpenAI estimates that one equals about four characters, and a one- or two-sentence query requires about 30 tokens. Currently, it is believed that the use of tokens may indicate the active use of AI: employees are allegedly optimising their queries or testing several agents.
However, the "fun" in Meta did not last long. The dashboard was shut down just two days after the media wrote about it, and the page now has a message on it:
"We really enjoyed working with the dashboard. It could have been a fun way to measure token usage. However, due to data leaks outside the company, we have decided to shut it down."
In an official statement, Meta clarified that the decision to close the project was made by the employee himself. It is worth noting that the company already has an official internal tool with similar functionality, aimed at engineers who usually use the most tokens.
Fortune adds that some Meta employees forced AI agents to work for hours to get into the ranking. At the same time, neither CEO Mark Zuckerberg nor CTO Andrew Bosworth were among the top 250 token users.
In 30 days, the total token usage in the company exceeded 60 trillion, and the most active employee generated 281 billion on average. At the prices of the "budget" version of Claude Opus 4.6, which charges $5 per million tokens, one such user could cost Meta more than $1.4 million.
Token incentives are becoming the norm in Silicon Valley. OpenAI has its own ranking, according to which a leading employee used more than 210 billion tokens in one week in March. And last month, NVIDIA CEO Jensen Huang shared his vision of tokenisation.
"I can easily imagine a future where every engineer in our company has an annual token budget," he said. "They will receive several hundred thousand dollars a year as a base salary and half of that amount in addition will be received in the form of tokens to increase productivity by 10 times."
A few days later, Huang said he would be "deeply concerned" if an engineer with a salary of $500,000 a year did not use at least half of that amount in tokens.
Meta's CTO Andrew Bosworth also noted that his best engineer spends the equivalent of his salary on tokens, but is "5-10 times more productive".
"It's literally easy money," Bosworth said. "You can go ahead and do it. There are no restrictions."
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