Retailers Easons.com and Very headquartered in Dublin agree to sales pricing undertakings with CCPC
Popular retailers operating in Ireland and headquartered in Dublin have agreed to undertakings with the CCPC relating to price reductions.Easons.com and Very both signed commitments to comply with sales pricing legislation. An undertaking is a formal set of commitments given by a trader to the CCPC, where the trader undertakes to take certain actions to address a particular compliance concern.Easons.com, with its head office in Swords, made an undertaking on October 30, 2025 to comply with laws relating to displaying the correct previous sale price of products on offer. It followed an investigation into the website during the 2023/24 Winter Sales period.Very, with a head office in Blanchardstown, also made an undertaking on October 30, 2025 to comply with those same laws. It followed an investigation in the same period during the 2023/24 Winter Sales.The CCPC said: "The trader undertook to ensure compliance with the European Communities (Requirements to Indicate Product Prices) Regulations 2002 (S.I. No. 639/2002), as amended (‘the Regulations’), and, in particular, to indicate in an unambiguous, easily identifiable and clearly visible and legible manner, the correct prior price of each product to which a price reduction announcement applies."SuperValu on Aston Quay was issued with two fixed penalty notices on March 12, 2026. They were both issued under Regulation 4(1) of the European Communities (Requirements to Indicate Product Prices) Regulations 2002 (S.I. No. 639 of 2002).A fixed payment notice is a set fine of €300 that the CCPC can issue to traders for failing to correctly display prices or failing to provide certain important information to a consumer.The CCPC said: "Cedarglade Limited, the trader, was required to display the correct selling price of certain goods offered for sale. During an inspection at the trader’s premises at SuperValu, Aston Quay, Temple Bar, Dublin 2, the CCPC found the trader to be in breach of this requirement by failing to provide the selling price of a product in accordance with the relevant legislation."Brian McHugh, CCPC Chairperson, said: “Consumers have very strong rights and the CCPC is here to uphold them. These latest enforcement updates arise from CCPC inspections of supermarkets, petrol stations and other retailers, as well as investigations opened on the back of consumer complaints to our helpline.“In addition to our regular in-store and online inspections and ongoing investigations, CCPC officers are closely monitoring trader compliance with the legally binding commitments published today. Failure to adhere to the terms of these commitments will result in enforcement action."The Competition and Consumer Protection Commission (CCPC) is the main statutory body in Ireland responsible for enforcing and promoting compliance with competition, consumer protection and product safety law, with new and expanding roles in digital and data regulation. We make markets work better for consumers and empower consumers to make informed choices."Want to see more of the stories you love from Dublin Live? Making us your preferred source on Google means you’ll get more of our exclusives, top stories and must-read content straight away. To add Dublin Live as a preferred source, simply click here.Join our Dublin Live breaking news service on WhatsApp. Click this link to receive your daily dose of Dublin Live content.We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like. If you’re curious, you can read our Privacy Notice.
