Should Luxury Stop Worrying and Learn to Love AI Imagery?

Prada never set out to use AI in its latest advertising campaign, “I, I, I, I AM… PRADA,” an unsettling but mesmerising set of images conceived with artist Jordan Wolfson that went viral this week. AI was used only in post-production, representatives for Prada told Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
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