Garage to open new flagship Oxford Street West London store
Canadian retailer Garage is to begin welcoming shoppers at its new flagship shop along Oxford Street West, which is set to open its doors on Friday, March 27.
This follows the opening of the brand's very first brick-and-mortar UK retail outlet at Bluewater Shopping Centre on March 20, a week ahead of the Oxford Street launch.
The Oxford Street flagship is fully committed to appealing to youth markets in similar ways as brands like Bershka and Urban Outfitters, employing a monthly product drop strategy and a heavily trend-led approach.
It will be situated at 321 Oxford Street West, in the main West End retail stretch.
Garage has established itself as a go-to retailer for "off-duty", Y2K-influenced pieces, focusing on popular Gen Z trends, including athleisure, denim, and basics with a nostalgic twist.
@anumarifxo Garage before Aritzia feels like a plot twist. @Aritzia thoughts? 🤔🛍️ #aritzia #oxfordstreet #canadiangirl #londonfashion #ifyouknowyouknow @garageclothing ♬ young folks - instrumental - no/vox & karaokey & Tazzy
Garage had already launched its UK e-commerce site, garageclothing.co.uk, which the company viewed as the "first step" before launching their physical stores.
Both Garage’s in-store and online presence suggests a strong focus on Gen Z women.
They utilise various social media platforms, drawing significant attention to their official shops in advance of their openings, with posts about the Oxford Street and Bluewater stores going viral.
Shoppers have been queuing up, checking out the merchandise, and giving sneak peeks into the kind of products the brand sells—including cargo pants, baby tees, and other basics.
READ MORE:
For London shoppers, this means yet another North American brand is arriving on the city's most well-known shopping street.
Garage is set to join the ranks of other social-media-driven labels that cater predominantly to teenagers and individuals in their early-20s.
With their blend of street style and Y2K nostalgia, Garage is adding an exciting mix to the colourful array of global fashion influences along Oxford Street.
