Why brand strategy determines M&A winners
Last year, during my usual Saturday supermarket sweep, I found myself standing in the bread aisle searching for Bundy’s jumbo burger buns. They are a family favourite, instantly recognisable with their bright red and yellow bubbly font and transparent packaging. But on this particular morning, the shelf was empty. A store worker noticed my hesitation. “You know the store’s ‘own brand’ buns come from the same factory,” she said, handing me a packet. “Same production line, same taste, less than half the price.” I thanked her and moved on, but the moment stayed with me. Not because I was unaware…
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