Holt in Norfolk named among best up-and-coming holiday towns
Norfolk Cottages, a company that offers holiday properties across the county, is celebrating Holt's recognition in the national ranking after it placed in the 2026 list.
The data comes from national booking insights released by holidaycottages.co.uk.
Nationally, searches for "UK staycation" have risen by 45pc in the past 30 days, while bookings for Holt are up by 18.6pc year-on-year.
Interest continues to climb, with "Holt" searches up by 60pc and "places to eat in Holt" increasing by 70pc.
Inday Harrison, regional marketing manager at Norfolk Cottages, has described Holt as a place that "captures the essence of Norfolk's traditional charm".
She added: "It is no surprise that Holt has been recognised as a top emerging travel destination for 2026.
"Its unique blend of independent shops, exciting food scene and quaint surroundings captures the essence of Norfolk’s traditional charm.
"We’re absolutely delighted with this recognition; it’s a true testament to the passion of local businesses and the warm welcome that Holt offers."
Holt was previously named as one of the "poshest places to live in Britain" by The Telegraph.