Solo Leveling and My Hero Academia toys set in JAKKS–Crunchyroll pact
JAKKS Pacific (NASDAQ: JAKK) announced a partnership with Crunchyroll to design, manufacture, market, and sell a wide toy, cosplay, and collectibles lineup across Crunchyroll properties. JAKKS will be a major U.S. manufacturer for official Crunchyroll merchandise, including collectible figures, plushies, tech accessories, and costumes.The agreement names JAKKS as a toy partner for the upcoming Sekiro: No Defeat series and covers products for Solo Leveling, My Hero Academia, Chainsaw Man - The Movie: Reze Arc, Frieren, and Black Clover, with additional titles to be announced in 2026. Crunchyroll reaches over 17 million paid subscribers in 200+ countries.
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Positive
Signed partnership with Crunchyroll to produce official anime merchandise
Product scope includes figures, plushies, cosplay, tech accessories
Designated toy partner for Sekiro: No Defeat series
Access to Crunchyroll’s audience of 17 million paid subscribers across 200+ countries
On the day this news was published, JAKK declined 2.19%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Crunchyroll paid subscribers
over 17 million
Global subscriber base referenced in partnership release
Anime library size
over 2,000 unique titles
Crunchyroll content library for licensed properties
Language availability
12+ languages
Crunchyroll library subbed and dubbed coverage
Streaming hours
over 25,000+ hours
Anime content available on Crunchyroll platform
Territory reach
more than 200 countries and territories
Global availability of Crunchyroll service
Anime of the Year
2025
Solo Leveling named 2025 Anime of the Year at Crunchyroll Anime Awards
Pre‑news share price
$22.88
Price before Crunchyroll partnership announcement
20-day avg volume
160,792 shares
Liquidity baseline vs today’s elevated trading
$22.38
Last Close
Volume
Volume 251,899 vs 20-day average 160,792 (relative volume 1.57x) shows elevated interest ahead of this partnership release.
high
Technical
Shares at $22.88 are trading above the 200-day MA of $18.56, indicating a pre‑news uptrend.
While JAKK was up 1.6% pre‑announcement, momentum peers in the space like DOGZ (-6.62%) and PLBY (-5.11%) were moving down, pointing to stock‑specific strength rather than a broad sector lift.
Date
Event
Sentiment
Move
Catalyst
Anime merch partnership
Positive
+1.6%
hololive partnership to launch licensed figures, plush, and role‑play items.
Movie tie‑in toys
Positive
+0.7%
Renewed global toy partnership for The Super Mario Galaxy Movie collection.
Candy IP licensing
Positive
-2.2%
Hershey licensing deal to expand Charming mini‑doll line with confection themes.
Gaming IP renewal
Positive
-1.4%
Renewed multi‑year Sonic the Hedgehog global toy partnership through 2029.
Disney doll launch
Positive
-0.3%
Launch of Disney Darlings baby doll initiative with multiple Disney characters.
Pattern Detected
Partnership headlines have been frequent, with mixed next‑day reactions that often underplay the strategic tone of the news.
Recent Company History
Over the past several months, JAKKS has repeatedly expanded its licensed portfolio through high‑profile partnerships. Deals with COVER Corporation for hololive merchandise and renewed agreements for The Super Mario Galaxy Movie, Sonic the Hedgehog, Disney Darlings, and Hershey‑branded Charming dolls all broadened its IP reach. Despite this, next‑day stock moves around these partnership announcements have averaged only -0.33%, combining modest gains and pullbacks. Today’s Crunchyroll collaboration extends the same strategy into additional anime franchises and collectibles.
-0.3%
Average Historical Move
In the past 5 partnership releases, JAKK’s average next‑day move was -0.33%, with both small gains and declines around similar licensing deals.
Partnership news shows a steady buildout of licensed IP across gaming, film, confections, Disney characters, VTubers, and now major anime franchises, reinforcing a multi‑brand collectibles strategy.
$150,000,000
registered capacity
An effective S-3 shelf filed on 2025-10-29 allows JAKKS to offer up to $150,000,000 of securities, including an at-the-market program of up to $75,000,000 of common stock under its agreement with B. Riley Securities. As of the latest data, 0 takedowns have been recorded from this shelf.
This announcement adds another major licensing partner to JAKKS’ growing anime and pop‑culture portfolio, tapping Crunchyroll’s base of over 17 million paid subscribers and more than 2,000 titles. It follows several recent partnership deals that, on average, saw modest -0.33% next‑day moves. Investors may track how quickly these collaborations translate into shelf presence and revenue, while also monitoring how the existing $150,000,000 S-3 capacity is utilized over time.
AI-generated analysis. Not financial advice.
02/25/2026 - 10:00 AM
SANTA MONICA, Calif., Feb. 25, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading global manufacturer of toys and consumer products, today announced an exciting new partnership with Crunchyroll, the global brand fueling anime fandom, to design, manufacture, market, and sell an all-new extensive line of toys, cosplay, and collectibles based on popular anime properties from Crunchyroll’s library. Under the agreement, JAKKS will become one of the major US manufacturers to bring official Crunchyroll merchandise to market, with an array of products including collectible figures, plushies, tech accessories, cosplay, and more. JAKKS will serve as a toy partner for Crunchyroll’s upcoming Sekiro: No Defeat, while also manufacturing costumes and products for other major properties, including the 2025 “Anime of the Year” winner at the 2025 Crunchyroll Anime Awards, Solo Leveling, as well as My Hero Academia, Chainsaw Man - The Movie: Reze Arc, Frieren: Beyond Journey's End, and Black Clover, with more to be announced in 2026. “As JAKKS continues its expansion into anime, Crunchyroll quickly rose to the top of our list of ideal partners,” Ariana Berman, Senior Director of Anime Division at JAKKS Pacific. “With its industry-leading platform and content, Crunchyroll sets the standard for anime, and this partnership allows us to dive headfirst into a fast-growing category and connect with even more fans worldwide.” “JAKKS Pacific shares our commitment to creating high-quality products that resonate with fans around the globe,” said Anna Songco Adamian, Vice President Global Consumer Products, Crunchyroll. “As demand for anime continues to grow worldwide, we look forward to working with JAKKS to expand our consumer product offerings to bring beloved properties to life in new and meaningful ways.” With over 17 million paid subscribers, Crunchyroll offers fans the largest dedicated anime library of over 2,000 unique titles subbed and dubbed in 12+ languages where fans can stream over 25,000+ hours of anime, games, read manga, podcasts, and more. Available in more than 200 countries and territories, Crunchyroll unites fans and creators worldwide. The highly anticipated series, Sekiro: No Defeat, is set to stream exclusively on Crunchyroll, while My Hero Academia, Solo Leveling, Chainsaw Man - The Movie: Reze Arc, Frieren: Beyond Journey's End, and Black Clover are available now on the platform. JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. All products are available online or in retail stores nationwide. Media Contact:JAKKS PacificJessica Kavanaughpublicrelations@jakks.net CrunchyrollHannah Cosgrovehannah.cosgrove@crunchyroll.com Tyler Schiradotyler.schirado@crunchyroll.com About Crunchyroll:Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere. Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group. ©Crunchyroll, LLC. All rights reserved. CRUNCHYROLL and the Crunchyroll logo are registered trademarks of Crunchyroll, LLC. About JAKKS Pacific, Inc.:JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific). ©2026 JAKKS Pacific, Inc. All rights reserved
FAQ
What did JAKK announce on February 25, 2026 about a Crunchyroll partnership?
JAKKS announced a multi-title partnership to design, manufacture, market, and sell official Crunchyroll merchandise. According to JAKKS, the agreement covers toys, cosplay, and collectibles tied to multiple Crunchyroll properties starting in 2026.
Which anime properties will JAKK's new Crunchyroll products cover for NASDAQ:JAKK?
JAKKS will produce merchandise for Solo Leveling, My Hero Academia, Chainsaw Man - The Movie: Reze Arc, Frieren, Black Clover, and Sekiro: No Defeat. According to JAKKS, more Crunchyroll titles will be announced throughout 2026.
What product categories will JAKKS (JAKK) manufacture under the Crunchyroll deal?
JAKKS will produce collectible figures, plushies, tech accessories, cosplay costumes, and related collectibles. According to JAKKS, the lineup spans toys and consumer products tailored to Crunchyroll’s anime franchises.
How does the Crunchyroll partnership expand JAKKS’ market reach for JAKK shares?
The deal gives JAKKS access to Crunchyroll’s global anime audience and distribution footprint. According to Crunchyroll, the platform has over 17 million paid subscribers and availability in more than 200 countries and territories.
Will JAKKS be the official toy partner for any Crunchyroll original series in 2026?
Yes, JAKKS is named as a toy partner for the upcoming Sekiro: No Defeat series. According to JAKKS, it will design and manufacture official Sekiro merchandise tied to the Crunchyroll release.
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