Kim Kardashian debuts a new drink brand, but fans can’t stop talking about her sheer tights look
Kim Kardashian has introduced a new beverage brand, and the internet is already reacting. The reality star and entrepreneur revealed a caffeine-free energy drink called Update through a series of campaign photos on Instagram.While the product grabbed attention, many fans focused on her sheer tights and strapless top combination instead.The launch of UpdateKim shared the news with a simple caption introducing Update as a caffeine-free energy drink. The campaign shows her holding pastel colored cans and sipping from one while posing in a neutral-toned outfit. The branding is clean, and the cans come in soft shades like pink, blue, yellow, and gold.The beverage space is not new territory for her family. Kendall Jenner launched 818 Tequila, and Kylie Jenner introduced her canned cocktail brand Sprinter. With Update, Kim appears to be carving out her own lane by offering an energy drink without caffeine, which may appeal to people who want a boost without the jitters.The outfit that stole the spotlightEven with a new product on display, many followers zeroed in on what she was wearing. Kim styled a strapless beige top with sheer gray tights that resembled hosiery worn as pants. The look fits into the underwear as outerwear trend that continues to show up on red carpets and social media.Kim Kardashian hugs an armful of pastel Update cans while continuing to lean into the sheer tights trend.(Kim Kardashian / Instagram)The tights created a sleek silhouette and kept the focus on her figure and the colorful cans she held. Some fans praised the bold styling choice, while others questioned whether sheer hosiery should be worn on its own. Either way, the outfit sparked conversation and helped the campaign travel quickly across feeds.A consistent fashion strategyKim has long used fashion to support her business moves. Whether promoting Skims or appearing at events, she often chooses outfits that spark discussion and align with current trends. This latest look feels in line with her brand, which blends minimal tones with body-focused silhouettes.Kim Kardashian balances a full case of Update while sipping from a pink can, pairing the product launch with her sheer tights look.(Kim Kardashian / Instagram)Her recent appearances show a similar pattern. She has embraced split-toe footwear inspired by classic designs, and she continues to experiment with fitted basics. By pairing a simple strapless top with sheer tights, she once again turned a minimal outfit into a headline moment.Why the look matters for the brandWhen you launch a new product, attention is everything. A striking outfit can drive clicks, shares, and comments, even from people who may not have planned to learn about the drink. In that sense, the tights did part of the marketing work.At the same time, the campaign keeps the drink front and center. The cans are visible in nearly every shot, stacked in her arms or held up as she takes a sip. The mix of bold styling and clear product placement ensures that both the fashion and the beverage stay in the conversation.Kim’s ability to merge style and business is not new, but it remains effective. Update now enters a crowded beverage market with built-in buzz. Whether you are curious about the caffeine-free formula or simply intrigued by the sheer tight look, the launch has already achieved one goal: it has people talking.
