New plans for major fashion brand opening in Liverpool
A planning application, lodged with Liverpool City Council, includes new details on a major fashion brand opening in the city. Signage for women's wear company House of CB includes large brass logos and slogans set above the shop's storefront.House of CB will join other premium retailers on Peter’s Lane, including Space NK, Jo Malone, Reiss, Anthropologie and ARNE. Specialising in “feminine cuts and iconic hourglass silhouettes”, the store will be only the brand’s second outside London, complementing its line-up of aspirational lifestyle brands spanning fashion, jewellery and accessories.The planning application requests a circular, lacquered brass logo fixed externally with adhesive and the House of CB name backlit with warm light. The slogan "It's ALWAYS House of CB" has also been requested in similar specifications.The internationally acclaimed brand was established in 2010 in London by Conna Walker when she was just 17 with a £3,880 loan from her dad. It now operates from 40 outlets and has a large international following online.With a large-scale online and social media presence, the popular brand has become renowned for its versatile collections, feminine cuts and iconic hourglass silhouettes and is seen as a hotspot for formal pieces.Liverpool ONE say House of CB will add diversity to the shopping centre’s occasion-wear offer, catering to a host of event attire needs, including race days, university events and weddings.Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, said: “We curate a best-of-the-best offer at Liverpool ONE, delivering an unrivalled blend of brands that responds to guest demand.“Bringing with it an online follower base of millions, House of CB’s new store will provide just that, introducing its internationally acclaimed fashion to the city as it expands its presence in physical retail.“The store will complement our one-of-a-kind line-up of leading fashion retailers, providing even more unique reasons to visit Liverpool ONE.”An opening date for the new store has not been confirmed at the time of writing.Ensure our latest news and what's on headlines always appear at the top of your Google search by making us a preferred source. Click here to activate or add us as a preferred source in your Google search settings.
