Ever wonder how the Super Bowl got to be as big as it is? How tickets and ad revenue started spilling into the millions? Randall Williams breaks it all down in this first episode of Sports City. #sports #business #SuperBowl

Ever wonder how the Super Bowl got to be as big as it is? How tickets and ad revenue started spilling into the millions? Randall Williams breaks it all down in this first episode of Sports City. #sports #business #SuperBowl ♬ original sound - Bloomberg Business