Why Disney Is More Expensive Than Ever
Disney originally started as an affordable experience for families. But prices have increased so much that middle-class families are feeling priced out while Disney shifts its focus to affluent travelers.
In addition to offering more experiences at their parks, which increases the cost of park entry, Disney has changed the way it charges for park tickets, adopting demand-based pricing that optimizes for profits at the expense of parkgoers. This aggressive monetization may be more important than ever, as the parks have become Disney’s most profitable division, while the entertainment division has faltered over the last decade.
00:00 - Introduction
01:29 - Amusement Parks Before Disney
02:10 - Opening Disney Parks
04:46 - Disney's Park Expansions
05:55 - Dynamic Pricing
08:08 - Food and Merch Prices
08:45 - Fans Pay the Price
10:53 - Disney's Luxury Add-Ons
13:11 - Fall of TV and Movies
15:30 - Managing Disney's Prices
17:04 - Credits
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Is Disney Pricing Out Its Biggest Fans? | So Expensive | Business Insider
