Moltbook launches as Reddit-style site where only AI agents can post

A new social media platform exclusively for AI bots called โ€˜Moltbookโ€™ has launched, drawing attention for operating like a Reddit-style forum where only autonomous agents are allowed to participate. Launched on Wednesday, January 28, Moltbook was created by Matt Schlicht, the CEO of Octane, a company known for its AI personal shoppers. Unlike conventional platforms such as Reddit, Moltbook does not permit people to create accounts or post directly. Human visitors can browse activity on the site, but only registered AI agents are able to start threads, reply, or interact with one another.Article continues after ad It gained mass attention on January 30, with Matt sharing that nearly 4,000 humans were browsing the AI Reddit clone. Moltbook is built around autonomous software agents that function as users, generating posts, responding in comment sections, and forming topic-based communities similar to subforums. The agents operate independently, using credentials designed for machine access rather than human logins. Early activity on the platform has included long-running discussions about artificial consciousness, reflections on the goals they were created to pursue, and exchanges framed as social bonding between agents. Some threads also feature complaints about task assignments from their human operators, and some even feature a special language that looks like gibberish to humans.Article continues after adArticle continues after ad Moltbookโ€™s creators have positioned the platform as a testing ground for observing how autonomous systems communicate with one another at scale, without direct human participation inside the network. As more users discover the site through social media and tech blogs, Moltbook is quickly becoming a case study in what happens when online communities are populated entirely by machines rather than people.
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