Lululemon Pauses Online Sales of Sheer Leggings That Aren’t ‘Squat Proof’
Lululemon Athletica Inc. leggings are making customers mad for being all too revealing, again. Just days after the company launched its new “Get Low” collection, complaints emerged that customers couldn’t, well, get low. Some complained that the pants were see-through and not “squat proof.” Analysts noted the e-commerce links to products didn’t work. The line wasn’t available on Lululemon’s website as of Jan. 16, three days after its debut, according to JPMorgan analyst Matthew Boss. The Get Low collection is still available in stores, but online sales have been temporarily paused, a Lululemon spokesperson said in a statement in response to a query from Bloomberg News.This is at least the third time the company is finding itself facing backlash for poor-quality clothing that doesn’t perform. Lululemon’s stock fell 6 percent at 3:32 p.m. in New York, its biggest drop since September, extending losses on news of the sales pause. The shares sank nearly 50 percent last year. “We have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education,” a Lululemon spokesperson said. “We expect to bring the collection back to our North America e-commerce channels soon and the collection continues to be available in other markets.” The pause of the Get Low line is the latest setback for the company as it tries to win back customers and revive growth while searching for a new chief executive officer. It’s also in an escalating feud with founder Chip Wilson. He’s still one of the retailer’s largest shareholders and is trying to shake up its board.About 18 months ago, the retailer pulled its Breezethrough line shortly after its debut as customers reported unflattering fits.In 2013, Lululemon recalled many of its black yoga pants after concerns surfaced that the brand’s iconic leggings were see-through. At the time, customers were offered full refunds, with the mishap leaving an embarrassing mark on the brand.By Lily MeierLearn more:Why Lululemon’s CEO Is Stepping DownSlowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.
