Lamborghini Set A New Sales Record Without Selling A Single Temerario
In a volatile global economy, Lamborghini’s 2025 deliveries surge to an all-time high, with strong demand across its lineup
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by Thanos Pappas
Lamborghini delivered 10,747 cars in 2025, a new all-time high.
EMEA region leads, as Americas dip and Asia-Pacific stays flat.
Revuelto and Urus SE drive demand, Temerario waits its turn.
In a year marked by geopolitical tensions, rising inflation, tariffs, and exchange-rate turbulence, one corner of the market remained curiously untouched. Ultra-luxury automakers, it seems, operate in a different weather system. Lamborghini, for one, has reported its strongest delivery numbers ever, handing over 10,747 cars to customers in 2025.
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That figure edges out the brand’s previous record high from 2024 by 60 units, continuing a consistent five-year climb that began after a brief pandemic-era dip. The growth looks even more dramatic in a longer view: in 2015, Lamborghini sold just 3,245 cars. In a decade, its deliveries have more than tripled.
What’s Driving the Numbers?
The EMEA region, covering Europe, the Middle East, and Africa, once again led the charge, with 4,560 deliveries, up 8 percent from the previous year. The Americas came next at 3,347 units, although that total reflected a significant 11 percent drop. The Asia-Pacific region, including China, remained steady at 2,750.
The Sant’Agata brand didn’t provide detailed numbers for each vehicle separately. However, they said that the Revuelto flagship and the Urus SE SUV were “key contributors” to its new sales record. Note that the final deliveries of the discontinued Huracan were completed in early 2025, so the baby Lambo didn’t play an important role last year.
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Lamborghini didn’t break down figures by model, but noted that two vehicles carried the bulk of the weight, the Revuelto supercar and the Urus SE. It’s a safe bet the SUV did most of the heavy lifting. The outgoing Huracán, whose final deliveries wrapped up in early 2025, played only a minor role in last year’s total.
New Models at Work
Deliveries of its successor, the Temerario, are set to begin this month, so its sales impact will show up in the 2026 results. Lamborghini says the order book for the new entry-level supercar already stretches “approximately twelve months” into the future.
Looking back to 2025, Lamborghini highlighted two product premieres, the Temerario GT3 racing car at the Goodwood Festival of Speed in July, and the limited-production Fenomeno supercar at the Monterey Car Week in August.
Reflecting on the past year, Chairman and CEO Stephan Winkelmann said:
“Despite challenging market conditions we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment. The performance recorded reflects our capacity to interpret market dynamics and to make strategic choices that respond concretely to our customers’ expectations. This approach does not aim for peaks in volumes, but allows us to consolidate the results achieved following the growth of recent years.”
Lamborghini