From Sari-Sari to SUV: How GCash transformed this Cebuano family store
In the heart of almost every Filipino neighborhood, the sari-sari store stands as a pillar of the community—a one-stop shop for every household need. But in a crowded market where every corner has a storefront, how does a small business truly level up? For Cebuano couple Sol and John Paul Brasalute, the answer wasn’t just in what they sold, but in how they handled money. By embracing GCash, the Philippines’ leading mobile finance super app, they transformed their humble “Ysabela Store” into a thriving enterprise. A Journey of Resilience Established in 2005 and named after their daughter, Ysabela Store started […]...Keep on reading: From Sari-Sari to SUV: How GCash transformed this Cebuano family store
