Now in Beta: Max Campaigns for AI-Powered Ad Performance and Unique Audience Insights
We know that the millions of conversations happening across Reddit are important for people and brands: In Q3 2025, Reddit’s Daily Active Uniques (“DAUq”) increased 19% year-over-year, while the number of ad conversions on Reddit has grown by more than 2x year-over-year.1 To help advertisers more easily and effectively reach the right people with the right message on Reddit, we're introducing Max campaigns: our automated campaign type now in beta.Enabled by Reddit Community Intelligence™ and AI that predicts the value of every ad impression, Max campaigns optimize campaign settings in real-time to drive better performance with less work. What’s more, where some automated campaigns on other platforms limit performance visibility, Max campaigns do the opposite: unlocking new creative and audience insights only possible with AI and Reddit Community Intelligence™. We think of it as opening the black box.
Better performance with less work
Max campaigns automate targeting, creative selection and rotation, placements, and budget allocation – while still providing advertisers with the right amount of control to apply their own strategic expertise.We have been alpha testing Max campaigns with over 600 testers across verticals and business sizes this year. In a Max campaign promoting the launch of their Ghost 17 running shoe, Brooks Running saw a 37% decrease in cost per click and 27% more clicks while making no manual changes over the course of the 21 day campaign.2 Across split tests comparing Max campaigns to advertisers’ business-as-usual campaigns, early testers saw 17% lower CPA and 27% more conversions on average.2In addition to improving ad performance, Max campaigns also require fewer steps to set up and manage. Advertisers can optionally use Max campaigns to generate Reddit-ready creative assets. Headline suggestions provide advertisers with headline ideas that use trending Redditor lingo, while thumbnail generation converts advertisers’ existing images to fit Reddit’s conversation placement format. Soon, we’ll launch AI-based video cropping to make it easier to import videos from other platforms.
Opening the black box with AI-powered audience insights
Top Audience Personas are a new reporting feature only available in Max campaigns. With Top Audience Personas, AI clusters the campaign's audience into relevant personas (think new parents or ambitious home cooks) and allows advertisers to see which personas are viewing and interacting with their campaign the most, as well as what those personas are interested in right now. Top Audience Personas are the first of many planned insights that leverage AI to help advertisers better understand how automated campaigns on Reddit perform. What makes these insights unique is that they combine an advertiser’s campaign performance with Reddit Community Intelligence™, which turns Reddit’s 23+ billion posts and comments into structured signals that help advertisers better understand their audiences.
“Max campaigns quickly became one of our most efficient levers for acquiring new customers efficiently on platform. We saw stronger ROAS and lower CPA without needing to constantly rebuild audiences or tweak optimizations. It’s now a core part of how we scale performance, especially on focus categories like furniture, rugs and dining as we continue to grow our business.”
– Alexandra Mota, Performance Marketing Manager, Cozey
“New advertisers are coming to Reddit each day. Our goal is to make their experience as simple and insightful as possible. Max campaigns empower advertisers to launch high-performing ads in the right places on Reddit, while giving them insight into the audiences they’re reaching. We’re not just making ad management faster – we’re making it smarter and tailored to our community.”
– Jyoti Vaidee, VP of Ads Product, Reddit
Launching this week
This week, we’re launching the Max campaigns beta for traffic and conversion campaigns to select advertisers, with more advertisers receiving access over the coming months. Top Audience Persona reporting for Max campaigns will launch in the coming weeks. To create a Max campaign, choose the Traffic or Conversions objective when creating an Advanced Create campaign.
To kick off 2026, Reddit is showcasing how authentic conversations power discovery, consideration, and cultural momentum from our very own Conversation Bar at CES. Reddit’s CES HQ is located in Primrose 3 at ARIA Resort & Casino in Las Vegas. The space will be open from Tuesday, January 6 and Wednesday, January 7 from 9:00 am - 6:00 pm, and Thursday, January 8 from 9:00am - 12:00pm (PST). Visit our microsite for more information, including where our senior leadership will be showing up throughout the week. For press inquiries, please reach out to press@reddit.com. To set up a meeting with our sales team, please reach out to redditevents@reddit.com.
Source: Reddit Internal Data, 2025.
Source: Reddit Internal 2025. *Performance based on 17 split tests between June and August 2025 comparing advertisers’ business-as-usual campaign to a Max campaign with similar targeting and creative.
