When MrBeast urged Mark Zuckerberg to fix language barriers with AI dubs, popular YouTuber said, 'If I were CEO...' | - The Times of India
Picture this: YouTube king MrBeast crashing a chat with Meta boss Mark Zuckerberg, dropping truth bombs on how to fix Facebook videos. Jimmy Donaldson, with his 378 million subscribers, did that on an old podcast, and Zuck actually listened. This conversation took place on podcast hosted by Colin Rosenblum and Samir Chaudry (a.k.a. a16z Podcast) in March 2025, where Mark Zuckerberg joined to chat about Meta's future, creators, and AI. The conversation kicked off casually, but MrBeast cut straight to his top gripe. YouTube lets him slap multiple audio tracks on one video, so when fans in Mexico click play, it autoplays in Spanish. Brazil gets Portuguese, no hassle. "70% of my audience doesn’t speak English," he explained. "I pull tens of millions of views from those dubs." No dubs means views tank hard. "It’s brutal," MrBeast said. "People from Mexico and Brazil can’t watch comfortably, so viewership is infinitely lower." He knows Meta teams are tinkering with it, but pushed hard: "If I were CEO, that’s the first thing I'd fast-track. Creators drive everything—help them hit more eyes, more engagement."Why language barriers hinder viewershipMrBeast nailed a global truth. Only about 20% of the world consumes English content. India tops YouTube views, trailed by the US, Brazil, Indonesia, and Mexico. Miss dubs, miss billions. "It feels barbaric picking one language," he added.Zuckerberg, worth $213 billion, nodded along. Most Meta users skip English, too. He floated AI as the fix, and MrBeast lit up—he’s already testing it. AI dubs his voice into other tongues, boosting retention 1% over actors. "It sounds like me, so people stick around longer," he shared before adding, "Tech’s improving fast. Soon, post a video, check a box, boom—AI dubs in 20 languages."Mark Zuckberg's opinionZuckerberg called it "a good one," hinting Facebook could roll it out within a year. MrBeast’s side hustles, like Feastables chocolate and MrBeast Burgers, prove he walks the talk on scaling globally.This exchange spotlights a creator economy shift--platforms live or die by tools unlocking non-English audiences.
