Famous fashion brands celebrities are wearing right now
By Louis Vuitton Malletier SAS - louisvuitton.com, Public Domain, https://commons.wikimedia.org/w/index.php?curid=121788111
In 2026, the intersection of the red carpet and digital influence has created a new hierarchy of fashion dominance. While heritage houses like Chanel and Dior continue to command the spotlight at major events like the Critics Choice Awards, celebrity-founded empires like SKIMS have fundamentally shifted how we define "famous" fashion.Here is the definitive guide to the most famous fashion brands celebrities are wearing right now.1. The Heritage PowerhousesThese are the brands that define "A-list" glamour in 2026. They are the first choice for award season and high-profile public appearances.Chanel: Currently fronted by global ambassador Nicole Kidman, Chanel is dominating 2026 with a mix of its classic "Métiers d'art" collections and a surprising pivot into high-end "slim sneakers."Dior: A favorite for stars like Jessie Buckley and Mia Goth, Dior is leaning into the "business-casual-subversive" trend this year, featuring exaggerated bow panniers and drop-waist silhouettes.1Louis Vuitton: Recently naming rising "It-girl" Chase Infiniti as a brand ambassador, LV is the go-to for sculptural, experimental red carpet looks.2Bottega Veneta: The brand of choice for "Quiet Luxury" icons like Jacob Elordi, who famously wears their signature leather and orange-lensed shades.32. The Celebrity-Founded EmpiresIn 2026, these brands are often more famous than the heritage houses among Gen Z and Millennial audiences due to their massive social media footprints.SKIMS (by Kim Kardashian):4 Valuation has soared to over $4 billion in 2026. It remains the world's most popular celebrity clothing brand, recently expanding into high-profile sports partnerships.Khy (by Kylie Jenner):5 Focused on "accessible luxury," Khy has become a staple for street-style enthusiasts, frequently collaborating with emerging designers for limited-drop capsules.6Savage X Fenty (by Rihanna):7 Still the gold standard for inclusive lingerie and loungewear, often seen on celebrities during high-profile "off-duty" moments.83. The 2026 Trend-SettersThese brands are currently "viral" due to specific celebrity moments this January.Alberta Ferretti: Vaulted to the top of search charts after creating Ariana Grande’s custom "Glinda-pink" cape gown for the 2026 awards season.9Ralph Lauren (Archival): The "vintage" trend is peaking in 2026.10 Elle Fanning recently broke the internet by wearing a liquid gold Ralph Lauren gown from the 2003 archives.11Ferragamo: Leading the "Oversized Tailoring" trend, seen on stars like Eva Victor at recent New Year galas.Brand Comparison: Celebrity Impact 2026BrandKey Celebrity Fan2026 TrendLoeweZendayaPrimary Color PalettesPradaBella RamseyBeaded Jumpsuits & AndrogynySaint LaurentTeyana TaylorMenswear for WomenStella McCartneyAlicia Silverstone80s Revival / Sparkle
