One of the funniest lessons I ever learned came during my MBA internship… from cat food of all things. We were re-labeling the same paste into 21 ‘different’ flavors, just add peppers, mushrooms, whatever. Decades later, that idea shaped how we built The Learning Company. We dropped software prices from $99 to $9.99 because Walmart told me exactly what the market wanted. That single move exploded our market share. At the end of the day, whether it’s cat food or education software, the strategy is identical: same product, different character, lower cost of capital, dominate the market.
One of the funniest lessons I ever learned came during my MBA internship… from cat food of all things. We were re-labeling the same paste into 21 ‘different’ flavors, just add peppers, mushrooms, whatever. Decades later, that idea shaped how we built The Learning Company. We dropped software prices from $99 to $9.99 because Walmart told me exactly what the market wanted. That single move exploded our market share. At the end of the day, whether it’s cat food or education software, the strategy is identical: same product, different character, lower cost of capital, dominate the market. ♬ original sound - Mr. Wonderful - Mr. Wonderful
