A Huge New Beauty Salon Has Opened and It’s Speedy
Covent Garden gets a lot of beauty traffic, but the sixth So.Shell outpost is operating on an entirely different scale. This place is big – 1,600 sq ft, to be precise. Two tiers, rows of chairs, and teams moving in sync to make sure your time here actually works for you.I popped in for a brow lamination and shape plus a gel pedicure and walked straight into what can only be described as efficiency heaven. Instead of the usual multi-hour stint – toes, then brows – they doubled up. One tech tackled my feet while another worked on my brows, halving my time in the salon. Ideal if you’re on your lunch break or sneaking out of the office.The vibe is clean, calm, and organised. No frantic energy, no elbow-to-elbow scramble for space. Just a slick operation built to get you in, sorted, and back out into the world looking noticeably better than when you walked in.The brows were sharp without going overboard, the toes neat and polished. And if you’re someone who cycles through beauty appointments on the regular, this Covent Garden site is a genuine upgrade. You get quality and your afternoon back.So.Shell didn’t just open another salon – they’ve built the beauty equivalent of an express lane, and honestly, it’s about time.27 Short’s Gardens, London WC2H 9APsoshell.uk
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