Why Kim Kardashian-approved Aussie item from Chemist Warehouse sells every two MINUTES globally
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn moreIf you're an Aussie with kids, you've probably already noticed them. The small, brightly coloured NATPAT stickers adorning the T-shirts of every second child in the playground.Because every parent in the know has come to rely on these little patches to ward off the mozzies that plague our backyards, parks and beaches in summer.Within a few years, the Mosquito Repellent Stickers have gone from an under-the-radar hack shared between Australian parents to a global phenomenon, with over 100 million patches sold worldwide, and even an endorsement from mother-of-four Kim Kardashian.Available online and at Chemist Warehouse for just $22.99, this kid-friendly, all-natural and simple repellent solution is flying off shelves as families gear up for backyard barbecues, park hangs and late afternoons at the beach.The overpowering scent, sticky residue and chemical ingredients of traditional sprays can be banished from your house, with the clever homegrown product offering protection your kids won't complain about. Aussie brand NATPAT's Mosquito Repellent and Itch Relief Patches are summer must-haves An all-natural, kid-friendly mosquito repellent. Made from a non-woven fabric infused with citronella and other essential oils, each patch uses NATPAT's signature AromaWeave® technology, which slowly releases a gentle scent that mozzies dislike.Simply apply 1-2 stickers onto clothing for protection. Shop Made from medical-grade non-woven fabric, the clever grid-pattern design gently lifts the skin to help the lymphatic system drain insect saliva, relieving the itch response naturally, without the need for harsh creams or medication.Simply place a patch directly on the bite and feel the itch fade and swelling subside within 30–60 seconds. ShopMade from a non-woven fabric infused with citronella and other essential oils, each patch uses NATPAT's signature AromaWeave technology, which slowly releases a gentle scent that mozzies dislike.The patches create a subtle 'scent halo' around your child, making them far less appealing to insects, without any harsh chemicals like DEET or Picaridin.Simply peel and stick one or two patches onto clothing (not skin) near exposed areas, such as collars, hats and sleeves.Ankles are often the target of mozzies, but NATPAT has thought of that too, manufacturing Jibbitz charms for Crocs that a patch can be stuck to, providing extra protection for little legs.'For the past year, we've sold a pack of mosquito repellent just over every two minutes,' NATPAT founder Michael Jankie told Daily Mail. 'It's super fun being a geographically global sales business - but we do have seasonal spikes - we chase summer all over the globe.'The Aussie brand's extraordinary growth in just five years certainly wasn't hurt by a public endorsement from Kim Kardashian in 2022.Her Instagram Story post, shared to her 365 million followers, was unexpected, but Mr Jankie said they were 'surprised and grateful' for the resulting surge in attention. 'We didn't plan it or pay for it,' he said.'Moments like that remind us that if you design something genuinely useful for families, word travels on its own. And Kim, like the rest of us, is a parent with the same sorts of frustrations that take little bites out of joyful times.'It was cool that a billionaire, who can get anything she wants in the world for free through endorsements, still chose to go out and buy our stickers. It really cemented that we have something great.' 'An absolute essential in our house' NATPAT's best-sellers include Mosquito Repellent and Itch Relief stickersDaily Mail's Andrea Robertson has been a NATPAT customer for four years, and she said they are an 'absolute essential' in her home.My kids love staying outside playing long past dusk in summer. I love that pre-bedtime energy burn, but our backyard is riddled with insects. My daughter and toddler, in particular, are beloved by mozzies, and both come up with enormous welts when bitten. The kids also sleep with a nightlight, and mozzies will inevitably find their way into their bedrooms overnight, drawn to the light. They've woken with dozens of bites in the past. I came across NATPAT on Instagram and we've been loyal customers ever since.The kids love selecting which cute design they want to wear. The scent is subtle and doesn't bother them at all, unlike the many different spray brands we've tried.I keep a packet by the back door so the kids remember to grab one as they head outside to play, and another packet in the bedside drawer to stick on their PJs at bedtime during mosquito season. We have far fewer itchy bites, and when we do get them, I always have the Itch Relief patches on hand to stop them scratching.I'm never without a few packets on standby in the cupboard. Stock up, thank me later. Infused with citronella and other essential oils, the patches create a subtle 'scent halo' around your child, making them far less appealing to insects, without any harsh chemicals Itch Relief Patches feature a clever grid-pattern design that gently lifts the skin to help the lymphatic system drain insect saliva, relieving itch and swelling within 30-60 secondsWhether it's for camping, bush walks, sports, dining outdoors, or simply staying in the backyard after dusk, these compact packs of patches are so easy to keep on hand - in the beach bag, school backpack, your handbag or in the car.And for when you've forgotten to apply a Repellent sticker, or if a very determined mozzie manages a nip, the brand's MagicPatch Itch Relief Patches are another family must-have.Made from medical-grade non-woven fabric, the clever grid-pattern design gently lifts the skin to help the lymphatic system drain insect saliva, relieving the itch response naturally, without the need for harsh creams or medication.Simply place a patch directly on the bite and feel the itch fade and swelling subside within 30 to 60 seconds. They're waterproof, long-lasting and can stay put for days until the bite heals.With thousands of five-star online ratings, both the Buzzpatch Mosquito Repellent and MagicPatch Itch Relief Patches have become a summer staple for Aussie families.If the eye-catching, cute designs of the patches aren't to your taste, the brand also sells adult patches - same formula, in a more subtle design. The NATPAT range is available locally from Chemist Warehouse, while one pack of BuzzPatch sells every two minutes globallyFollowing the success of their hero Mosquito Repellent stickers, NATPAT has broadened their offering to a range of all-natural remedies.Seasonal patches to combat allergies, Tick Repellent and UV Detection patches enable families to fully enjoy the outdoors worry-free.Parents also love their Bedtime SleepyPatch for calming the nervous system, Mood Calming ZenPatch to help regulate emotions, FocusPatch to calm the mind and promote focus, and Breathe Easy stickers for stuffy sleepers.NATPAT has truly thought of every frustration and ailment that befalls families, and comes up with a natural solution: joining the range are headlice-repelling hairbands.Pets aren't left out, with flea repellent and training aid patches, and collar holders to stick them in, as well as dog and cat allergy patches for owners.To shop the NATPAT range from Chemist Warehouse, click here.
