GenAI Fashion Campaigns
The Desigual x Neural Fashion collaboration resulted in the Spanish fashion brand's first editorial campaign with real garments generated wholly with artificial intelligence. With images generated using artificial intelligence by Neural Fashion, Desigual set out to connect with its audience differently and explore the possibilities of working with AI as another tool for creating and telling stories. One of the challenges of working with AI is inconsistency in generated faces, and this campaign leaned into this technical obstacle. Aware that producing multiple images of the same face was likely to create inconsistencies, Neural Fashion opted for visual narratives that didn’t rely on exact repetition. Recognizing that consumers don’t want to be duped, the campaign clearly labels visuals as AI-generated.
