Level Health and dmg media announce exclusive data partnership in health insurance sector
dmg media has announced a new data partnership with Ireland’s new health Insurance provider, Level Health, who will become the exclusive health insurance partner for dmg Pulse Polls.
This collaboration brings together Level Health’s innovative approach to health insurance with dmg media’s market-first, data-led audience targeting solution—dmg Pulse Polls.
The platform enables two-way communication between brands and users, capturing real-time, first-party intent signals from individuals actively considering purchase decisions.
Through this exclusive partnership, Level Health will gain access to rich, health insurance-specific data collected via Pulse Polls.
This empowers them to:
Engage directly with users on their health insurance journey
Ask relevant, timely questions to understand individual needs
Identify high-intent prospects
Deliver dynamic, retargeted messaging for maximum campaign efficiency and impact
Karl Byrne, Group Head of Sales at dmg media, commented on the partnership: “We’re thrilled to welcome Level Health as our exclusive Health Insurance Partner for Pulse Polls.
“This collaboration showcases the power of first-party intent data in delivering smarter, more personalised campaigns.
“It’s a great example of how brands can connect meaningfully with consumers at key decision-making moments.”
Barbara Duffy, Head of Marketing & Customer Experience, Level Health, added, “At Level Health, our mission is to make health insurance simpler, smarter, and more relevant to people’s lives.
CFO Stephen Loughman, CMO Ruth Bailey, CEO Jim Dowdall and Chair Oliver Tattan of Level Health, Ireland's newest health insurance provider.
“Partnering with dmg media allows us to engage directly with consumers at key decision-making moments, using real-time insights to truly understand their needs and deliver solutions that put them first.”
By leveraging dmg’s unique insights and retargeting capabilities, Level Health is positioned to run highly targeted, data-driven media campaigns that resonate with consumers when it matters most.
Photo: Karl Byrne, Group Head of Sales at dmg media, Jenny Behan, Corporate Business Manager, Level Health, Barbara Duffy, Head of Marketing and Customer Experience, Level Health and Karl Tracey, Agency Sales Manager dmg media
