Missoni and Malfy Gin unveil limited edition bottle
Beverage brand Malfy Gin and Italian fashion house Missoni have unveiled a new immersive universe for its limited-edition bottle of Malfy Originale Dry Gin.
The project is part of the second phase of the duo’s collaboration, which aims to bring “joy, vibrant creations and effortless style” to global audiences.
The experience and the bottle design were crafted by Missoni’s creative director Alberto Caliri, who drew inspiration from the Missoni Resort Club project. He pairs deep blue and ocean turquoise with emerald green to invoke the image of the Amalfi Coast and summer.
He said: “Building on our partnership with Malfy, this collaboration translates Missoni’s iconic design approach into a journey in the Italian summer feeling.
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“This edition is more than just a bottle, it’s a celebration of everlasting moments, where the sun, great company and the colour palette of the sea converge to create an enjoyable experience.”
As part of the marketing drive, the firms have launched a digital campaign and a series of activations, including a launch event in Forte dei Marmi and experiences at Fashion Week and Design Week. The campaign will also feature curated events and retail pop-ups.
Murielle Dessenis, VP global marketing at Malfy Gin, added: “We’re thrilled to deepen our collaboration with Missoni to deliver a fresh campaign that celebrates the joyful spirit and effortless style behind both our brands. This time, we’re exploring new routes to market by placing the limited edition of Malfy Originale Dry Gin and our signature copa glass at the heart of upcoming experiences across high-end bars, beach resorts and fashion events around the world.
“Our design-driven collaboration is a powerful way of creating a visual narrative that goes beyond the liquid and turns our Malfy Originale into a collectible object that redefines luxury for a new generation.”
