Selecting the right packaging is important in the beverage industry. The correct package will be able to keep the beverage protected during shipping as well as handling. It can aid consumers in storing the product safely when they buy it and the right package also stops spoilage and damage occurring of the beverage product.
This is why it is important that a company design the packaging effectively so that the product looks more alluring to potential buyers. On top of this when designing beverage boxes it is important that brands make sure the packaging materials as well as processes agree with all regulations.
The packaging needs to be strong so that the product can be protected and it should even be able to differentiate a company from the rest of the competition. Read on to find out more about this:
Materials used
There are many material options that you can select from when it comes to packaging a beverage product. If you are able to get the right packaging material, your product can be protected effectively.
Figure out which material will be best for making the product remain safe whilst allowing you to have sufficient freedom to design the box creatively. The packaging material should be able to make your beverage product be more prominent than the competitors packaging.
You will even need to keep your budget in mind when choosing which material to use. It is better to invest in one that will protect the beverage product so that you do not need to waste money if it gets damaged. If the container in which the beverage is placed does get damaged, the product will be wasted and your customer will be annoyed.
Materials that can generally be good for packaging beverages include cardboard, corrugated cardboard, or Kraft. You will be able to customize these uniquely so that the box is perfect for the beverage you are packaging.
Figuring out dimension of packaging
To ensure the safety of the merchandise, the box should be right in dimensions as well. The packaging must limit movement in the box and must even not force the beverage product in the packaging so that it is likely to get damaged.
Some beverages are put into glass containers which are sensitive. If the box is too large, the container can move and can get damaged easily. Therefore the beverage product must be measured so that you can make the box be right in dimensions to secure the merchandise and give your customers a good impression of your company.
Information to print on box
Beverage packaging wholesale needs to be informative so that your customers will know about the beverage that you are selling. Consider what consumers really want to know about the beverage so that you include these details on the box. You should make it easy for them to decide whether to buy the beverage.
You will even need to add details that the law needs you to add on the box. For instance if you are selling an alcoholic beverage, you need to state its age limit.
Let people know what sets your beverage apart from the competition. Include this information on the box. You can market the product in this way. For instance if you have included a healthy and natural ingredient in the drink that has benefits, you can state the ingredient and its benefits clearly.
Only add the required details on the box to attract consumers. A simple packaging design is able to allow your beverage to be more prominent than the other bright packaging options on a store shelf.
Visually appealing packaging
Different aesthetics attract different demographics. Therefore you need to figure out who your target audience is and make a packaging design that will appeal to them. Know about your consumers’ age, gender, geographical location, etc. when designing printed beverage packaging.
You can carry out market research so that you can know who your consumer base is and design the box accordingly. When it comes to creating visually appealing packaging you need to keep typography, colors, graphic imagery, etc. in mind.
Colors can attract the consumer base you are aiming to draw to the beverage product you are selling. For instance if you are selling an energy drink, you can use red on the box which is linked with energy. You can employ only one color in various shades if you want to allow the packaging design to appear sleek and modern. This design is good for drinks that have minimal ingredients.
The graphic imagery you include can help make the packaging attract and stand out more therefore choose this carefully. You can add those that are similar to the beverage product you are selling which will let your customers more easily know about your beverage when they look at the imagery.
Typography must be professional, attractive, and be readable.
When you make sure the packaging you have will ensure the safety of the beverage product and will make it be differentiated from the rest of the competition, you can end up with packaging that can help sales increase for your company.
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