Israel calls it public diplomacy. Its critics call it propaganda. Al Jazeera Explains how hasbara evolved from early Zionist advocacy into a vast operation spanning advertising, media monitoring, influencers, rebuttal and access to information. As Israel spends record sums trying to shape how its wars are seen, global opinion is moving in the opposite direction. We examine the machinery behind the message, and why, after Gaza, money and reach may no longer be enough to persuade an increasingly sceptical audience.
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