An 18-year-old entrepreneur is turning short-form social media video clips into an international digital marketing enterprise. CTV's Josh Marano profiles Clipstar founder Atreyu Amis, who identified a market gap where major corporations, book authors and members of Parliament were not utilizing content clipping to distribute their messages online. Local gym owner Soungui Koulamallah of Soungui Fitness and content creator Joudel Janoska say the promotional format has allowed them to rapidly build audience familiarity and prepare for major launches. The platform now engages over 20,000 freelance video editors and has generated more than one billion social media views this year alone.
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