AI digital twins promise to transform media and marketing

AI is now creating digital versions of real people that are almost impossible to distinguish from the original, promising a transformation of the media and marketing industry.

Daniel Yap, founder of a talent agency that builds "digital twins," says the technology is improving so fast that it may be undetectable within six months.

Malaysia's experiments with digital twinning have had setbacks. A government attempt to create an AI version of the prime minister was withdrawn after just a day to fix problems. Still, proponents argue the technology will enhance rather than replace real talent, warning that personalities who don't participate risk being left behind in a fast-growing AI economy, with Yap saying the goal is to ensure real people aren't left unrepresented.

Al Jazeera's Rob McBride reports from Kuala Lumpur.

Subscribe to our channel: http://bit.ly/AJSubscribe
Follow us on Twitter: https://twitter.com/AJEnglish
Find us on Facebook: https://www.facebook.com/aljazeera
Check our website: http://www.aljazeera.com/
Check out our Instagram page: https://www.instagram.com/aljazeeraenglish/
Download AJE Mobile App: https://aje.io/AJEMobile

#AI #DigitalTwin #Malaysia #Technology #Marketing #AlJazeeraEnglish