Germany’s Richest Man Bets €5.6 Billion To Challenge Amazon, Google & Microsoft

Germany’s billionaire Dieter Schwarz, the owner of supermarket giants Lidl and Kaufland, is making a major push into technology. His Schwarz Group is investing €5.6 billion to build a new data centre in northern Germany, as it seeks to expand its cloud business and challenge US tech giants such as Amazon, Microsoft and Google.

Through its Schwarz Digits division, the group wants to become a major European hyperscaler, offering cloud computing, data storage and AI services at scale. The investment comes as Europe seeks greater digital independence and wants to reduce its reliance on US and Chinese technology providers.

But the expansion also raises questions over the huge energy and water demands of data centres, as well as the impact of AI and automation on jobs. With Europe needing to significantly expand its computing capacity, Schwarz’s multibillion-euro bet highlights the growing race for cloud infrastructure and AI power.

#Germany #BigTech #AI #CloudComputing #Europe #DieterSchwarz #Tech

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