Are more of us ditching alcohol? - What in the World podcast, BBC World Service

You might have heard Gen Z being called the “sober generation”.

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The data suggests that Gen Z are less likely to drink than older generations, that alcohol-free brands are getting more popular with under-30s and there’s a huge push towards sobriety and wellness culture more generally. At the same time, pre-mixed cocktails are flying off the shelves - and new figures suggest that binge drinking has gone up.

So is Gen Z really drinking less than previous generations? Or is that just a myth?

In this episode, we go to one of London’s alcohol-free pubs to chat to three guests who all stopped drinking in their 20s: Millie, founder of the Sober Girl Society and author of HANGXIETY, Daniel, creative director of The Scene, a South Asian-led collective organising alcohol-free events in London, and Tyler, a content creator. We discuss how drinking culture is changing — and whether quitting alcohol is on the rise for Gen Z.

00:00 Introduction
00:47 Relationships with alcohol
03:01 What it’s like being sober
05:43 Social attitudes today towards drinking less alcohol
06:56 Why are some young people giving up alcohol?
09:10 The trend of some young people drinking more
11:31 Is it fair to call Gen Z the sober generation?
13:13 Tips on becoming sober

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Presenter: Hannah Gelbart
Producers: Chelsea Coates and William Lee Adams
Video Producers: Baldeep Chahal and Adam Chowdhury
Editor: Verity Wilde
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