So, what can you do? Simply put, you need to get better at articulating how awesome you already are.
For one, you have to make your skills discoverable. Be more specific about what you do and achieve in your in-office communication, resume, and on LinkedIn.
Meanwhile, even if you’re not a content creator, you might want to share your industry insights and lessons in posts, videos, newsletters, etc.
“You cannot help people if they do not know what you do. You will not be promoted if people cannot find you. Self-promotion is for attention. Visibility is to spark curiosity, share your thinking, and your unique value. If you want to stay ahead of the rapidly shifting job landscape, you will need more than ability. You will need to be seen,” Gotian writes.