Middle East conflict ‘re-shapes’ how and when people book holidays
People are more likely to book via a travel agent or tour operator as the Middle East conflict has re-shaped how and when people book their holidays, Abta claims.
Almost a third (31%) of 2,000 adults polled in May are more likely than before the Iran war to book with a travel professional, new research by the travel association reveals.
The most common reasons why are their ‘knowledge’ at 53%, ‘expertise’ at 44%, and ‘wanting the security of a package holiday’ at 41%.
Additionally, 27% of people are more likely to book a package holiday than before the conflict.
Having everything taken care of (52%) and the right to a refund or replacement if the holiday can no longer be provided (48%) were the most common reasons why, followed by value for money (38%).
The impact of the conflict is also influencing booking habits, with more travellers opting for last-minute bookings, as they wait to see what happens with prices and the wider cost of living.
Of those thinking about going on holiday abroad this summer, 30% of UK adults are leaving booking until 2-4 weeks before planned departure.
A further 10% intend to book less than two weeks in advance of travelling.
Of all those planning to take a holiday abroad over the next 12 months, 84% are planning to travel to Europe.
A short-haul summer is emerging amid reduced flight options to the Gulf region.
Spain leads the way as the top holiday destination for 38% of those considering a holiday abroad this summer, followed by Italy and France at 23% and 19%.
However, an appetite to travel long-haul to destinations further afield remains with 13% planning holidays in the US, 6% Australia and 6% Japan all making the top 10 most popular destinations.
Abta chief executive Mark Tanzer said: “While global events are influencing how customers plan and book their holidays, and where they may go, their appetite to travel abroad this summer and beyond continues to be strong.
“Feedback from Abta members backs up what customers say their intentions are as we head through summer and late bookings begin to surge.”
