ITV agrees £1.6bn sale of media and entertainment arm to Sky in major UK broadcasting shake-up 📺💷 ITV has agreed to sell its media and entertainment division to Sky for up to £1.6 billion, in a deal that would merge two of Britain’s biggest broadcasters and create the UK’s largest commercial TV group. The sale includes ITV’s free-to-air channels and streaming platform ITVX, but excludes ITV Studios, which will remain an independent production business. The agreement is part of a wider push to compete with global streaming giants like Netflix and Amazon, with Sky’s owner Comcast aiming to strengthen its UK media footprint. The combined operation is expected to reshape the British broadcasti
ITV agrees £1.6bn sale of media and entertainment arm to Sky in major UK broadcasting shake-up 📺💷 ITV has agreed to sell its media and entertainment division to Sky for up to £1.6 billion, in a deal that would merge two of Britain’s biggest broadcasters and create the UK’s largest commercial TV group. The sale includes ITV’s free-to-air channels and streaming platform ITVX, but excludes ITV Studios, which will remain an independent production business. The agreement is part of a wider push to compete with global streaming giants like Netflix and Amazon, with Sky’s owner Comcast aiming to strengthen its UK media footprint. The combined operation is expected to reshape the British broadcasting landscape, bringing together advertising TV, pay-TV and streaming under one major platform. ITV says the move will allow its production arm to focus on creating global content, while Sky continues to expand its dominance in UK entertainment. #ThisIsMoney #Money #News #UK ♬ style - j
