Is Our Wellness Obsession Sanitising How We Socialise?

The city still rumbles and screeches throughout the night, but there is a muted silence that is growing. It’s felt through the gradual disappearance of the un-curated spaces that once fostered creativity, the grassroots venues under pressure from developers, and the festivals challenged by noise and licensing disputes.

For a city whose reputation is built upon the spontaneous and unique, London has become remarkably hostile to unpredictability. The redevelopment of neighbourhoods touted as trendy for their vibrancy and culture has been watered down: community centres becoming hot yoga studios, venues revamped into luxury flats. The redevelopment of London’s vibrant communities has one main goal: to silence, sterilise and optimise the unpredictable nature of what is now a property portfolio. The same attitude has shifted onto many Londoners with the boom of wellness culture, focused on optimisation and productivity over the spontaneity of city life.

With the quiet removal of these “third spaces” comes the inevitable change in how Londoners congregate. Many of us have turned to carefully curated apps like CLIQ, or AI-optimised social connection through 222, which chooses our activities and friends, streamlining the process of connection with a perfectly artificial formula. It is the same logic that redevelops a grassroots venue into unaffordable accommodation applied to socialising — the transformation into something curated, frictionless, and for-profit. The assumption appears to be that community can be designed by an algorithm rather than cultivated by care and shared existence.

But, in removing the noise and messiness, we also eliminate the joy that comes from organic connection. Despite greater connectivity offered online, young Londoners are lonelier than ever. ONS surveys show that London ranks among the most isolated regions in the UK, with young people aged 16–29 consistently reporting high levels of loneliness. The city is heaving, yet many of its residents feel alarmingly isolated.

This loneliness sits alongside a societal pivot to the quieter, cleaner and more isolated. London’s growing obsession with wellness is often framed as a healthy alternative to the excess and hedonism of the past. This trend towards optimising the productivity of our free time is clear in the backlash from Steven Bartlett’s recent comments, insisting that three glasses of wine “ruined three days of [his] life.” The controversy reflects a growing frustration that leisure time activities must be measured against their impact on personal performance.

In a city already shaped by hustle culture and corporate gain, it is perhaps unsurprising that leisure is no longer valued as a welcome escape from the 9-to-5 grind but is increasingly evaluated through the lens of productivity. Our spare time is assessed through metrics of self-improvement on wearable devices and apps, with the failure to achieve these goals often compounding in worsened mental health and guilt. The result is a sanitised urban landscape where both our leisure time and our spaces are streamlined for optimisation.

Of course, wellness culture itself is not inherently problematic, with many groups and experiences offering genuine community, including Peckham Pacers and sauna socials. In the current cost of living crisis, many Londoners cannot afford to splurge on the spontaneity that ruled decades past and instead opt for more reliably planned meet-ups and events. The popularity of wellness-based collectives demonstrates that Londoners still crave community and ritual, even if the format has shifted.

a run club on a street

However, this culture is accompanied by a trend of highly individualised therapeutic language embedded within the wellness sphere. Buzzwords and TikTok taglines such as “you don’t owe anyone anything”, “protect your peace”, and “cut out anything that doesn’t serve you” are often weaponised to defend isolation. The inconvenience of friendship and the empathy on which community is fostered has been reshaped as a threat to wellbeing. This rigidity leaves scant time for nurturing connections, rendering it unsurprising that young Londoners are amongst the 700,000 experiencing serious loneliness. .

There is currently a growing pushback against “toxic” wellness culture. Social wellness is on the rise, with events focused on combatting loneliness and building community over individual self-optimisation goals. The Social Wellness Club aims to make London healthier and less lonely through Walk and Talk clubs, hikes and insightful speaker events that place connection at the centre of wellness. Some wellness collectives also support Londoners facing financial hardship, with the ARC Collective combining positive change through breathwork and meditation with practical support from its food bank.

This push towards connection extends beyond traditional wellness scenes, with a growing number of events reclaiming the dance floor as a space for community. Sama Ansari Pour has reinvented the day party with her ‘Dancing Around the World’ events, prioritising cultural exchange and collective joy. These gatherings challenge negative perceptions of clubbing by celebrating London’s multiculturalism and bringing strangers together through movement. The events often take place at The Orange Room, a vibrant third space hosting everything from sip-and-paints and social clubs to creative mixers.

While the question of whether wellness is making us sick remains unanswered, it is certainly true that there can be too much of a good thing. The inevitable societal shift that comes with the closure of third spaces and an intense focus on one’s biological metrics has led to the decline of connectivity that previously defined London. The culture and scenes that made an area desirable have become noisy sources of tension — reshaping the ideal London resident as quiet, predictable, and easily tracked. A property developer’s dream: the gentrification of the self.

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