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Children have been left close to tears after online resellers filmed themselves buying up limited edition Toy Story merchandise to sell for a huge profit.
Cineworld has promoted the new Toy Story 5 movie with specially themed character drinks cups and popcorn containers given away with certain food purchases.
But some people took advantage of the Disney film to make a killing out of the exclusive tie-in products.
In one clip shared on TikTok, a man boasted about making £400 out of Buzz Lightyear themed popcorn buckets, which come with any large popcorn order of soft drink for £39.99.
The reseller is shown entering Cineworld’s Wakefield multiplex to buy dozens of drinks and snacks in order to secure as many of the special gifts as possible.
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A child is shown behind him in the queue looking devastated as the schemer piles the Toy Story-themed gifts into a sports bag.
He is then seen giving away all the popcorn to homeless people before advertising the gifts online for a profit.
A reseller boasted on Tiktok about having made £400 on Cineworld Toy Story merchandise (Picture: Tiktok)
Another clip shows what appears to be the same man raiding another cinema, where he is even given a visual demonstration of the Buzz Lightyear container, which come in three parts with fold-out wings and battery-operated lights.
The toys are now being sold on sites including Vinted and eBay for as much as $222 each.
Responding to an online user’s complaint that the reseller had been sold so many items, Cineworld confirmed its internal teams were looking into the incident.
To Infinity and Ebay-ond: Resellers are loading up on limited edition merch (Picture: Pixar)
Viewers registered their disgust at the practice, which they prevented genuine fans from getting the items at their original price.
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One wrote: ‘Honestly quite dispicable [sic] still my sister wanted one of them and couldn’t get one because they’re all sold out.’
Another commented: ‘Buying out kids’ movie merch to flip it is such loser behaviour. Cineworld really watched the villain origin story happen at the till.’
Metro has contacted Cineworld for comment.
Get in touch with our news team by emailing us at webnews@metro.co.uk.
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