Jeremy Clarkson promises 'experiences you never knew existed' with cheeky new venture
Jeremy Clarkson has unveiled a new OnlyFans-style venture – called Only Farmers.
Jeremy Clarkson has unveiled a new OnlyFans-style venture – called Only Farmers
The 66-year-old TV host’s new venture is a countryside-focused booking platform that borrows its name from the adult subscription website OnlyFans while aiming to connect visitors directly with farms and rural businesses across Britain.
Jeremy has launched the online service as the latest extension of his growing farming and hospitality interests.
The platform is designed to help farmers offer accommodation, tours, workshops and seasonal events directly to customers.
The launch coincides with the arrival of the fifth series of Clarkson’s Farm on Prime Video, which premiered last week and continues to document life at Diddly Squat Farm in Oxfordshire.
The programme has become one of Jeremy’s most successful projects since his years fronting Top Gear and later The Grand Tour, while also bringing renewed attention to the challenges facing British agriculture and rural communities.
Promoting the new platform, Jeremy is quoted on the website as saying users can enjoy “experiences in the countryside you never knew existed.”
The service is not connected to adult content and instead positions itself as a marketplace for farm-based experiences, offering an alternative route for rural businesses seeking additional income streams.
According to the website: “The platform is built for bookable farm experiences: workshops, animal encounters, pick-your-own days, tastings, farm stays, private hire, and seasonal events.”
The description continues: “Only Farmers is launching with UK farms first, while welcoming visitors from around the world to discover the British countryside.”
It adds: “From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer.”
The venture expands Jeremy’s portfolio of countryside businesses centred around Diddly Squat Farm near Chipping Norton.
Since Clarkson’s Farm debuted in 2021, the presenter has repeatedly used the programme to highlight issues affecting farmers, including rising costs, planning disputes, labour shortages and the pressures facing food producers.
The fifth series of Clarkson’s Farm again features several of the programme’s best-known personalities, including Jeremy’s partner Lisa Hogan and farm manager Kaleb Cooper.
Both have become household names through the series, which has developed a substantial international audience.
Alongside the farm itself, Jeremy has established several businesses linked to the success of the programme.
Diddly Squat Farm Shop has become a major visitor attraction, selling locally sourced produce and merchandise, while The Farmer’s Dog pub, located on the A40 near Burford, opened as another attempt to support British farmers and food producers.
In recent years, Jeremy has increasingly positioned himself as an advocate for the rural economy through Clarkson’s Farm.
The series has sparked wider political and public debate about farming policy and the sustainability of rural businesses, helping bring agricultural issues to audiences beyond traditional countryside communities.
Only Farmers appears to continue the approach by encouraging visitors to book directly with farms and experience rural life first-hand.
The website also prominently features familiar faces from Clarkson’s Farm, linking the new venture closely to the programme that transformed Jeremy’s image from motoring presenter to one of Britain’s most recognisable farming campaigners.
Before Clarkson’s Farm, Jeremy was best known for presenting Top Gear alongside Richard Hammond and James May, before the trio reunited for The Grand Tour.
The success of his farming series has since introduced him to a new audience and generated a string of business ventures connected to Diddly Squat and the wider countryside.
