Optical AI tech company Alitheon bags $8m in funding from Emerald Technology Ventures eBay Ventures
Alitheon has announced the closing of a $8 million Series A1 funding round led by Emerald Technology Ventures, with participation from eBay Ventures and support from existing investors.The cash will be used to accelerate global deployment of Alitheon's FeaturePrint technology. It says that industry has long relied on barcodes, tags, and stickers, but these external proxy markers can be damaged, detached, or counterfeited. Standard machine learning only identifies objects at a class level, recognising a generic part rather than a specific asset. Alitheon captures the inherent surface details of an object to create a unique, unforgeable identity.The result is pitched as ‘biometrics for things’: a Zero Trust framework where no item is assumed authentic until its digital fingerprint is verified via a standard camera. With nothing added, there is no marker for bad actors to spoof, ensuring an unbreakable link between the physical object and its digital record, those involved claim."Securing support from such powerhouses proves the world is ready for digital first serialisation, provenance, and traceability," says Roei Ganzarski, CEO at Alitheon. "We aren't just identifying goods; we are powering the trust layer of the global economy, providing a level of security that additives and standard AI simply cannot match.""We look for technologies that solve fundamental industrial challenges at scale," says Gina Domanig, Managing Partner at Emerald Technology Ventures. "Alitheon's ability to provide one to one serialisation without the need for labels or tags is a game-changer for global supply chains. By establishing a 'Zero Trust' framework for physical goods, Alitheon is providing the essential data integrity required for the future of automated manufacturing and logistics.""As recommerce continues to grow, trust and provenance are becoming increasingly important across high value categories," comments Henri Jaanimägi, Global Head at eBay Ventures. "Alitheon's 'biometrics for things' represents an important step forward in the broader trust infrastructure needed to support more transparent and confident buying and selling experience."
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