Celebrating data integrity: the force behind powering responsible AI, safer communities and greater inclusion
Precisely is a Business Reporter clientAs AI continues to transform industries, the conversation is no longer just about technological innovation – it’s about ensuring the data that fuels these systems is accurate, consistent, contextualised and trusted. But responsible AI is only part of the story. Around the world, organisations are using strong data integrity practices to advance climate resilience, strengthen regulatory transparency and expand social inclusion. The annual Precisely Data Integrity Awards celebrate organisations using accurate, consistent, contextualised and trusted data to create a lasting positive impact internally and in their communities. Among this year’s winners are three standout examples: Helvetia Baloise Group (AI Impact Award winner) ASR Nederland NV (a.s.r.) (Business Impact Award winner) Navajo Addressing Authority (Societal Impact winner) Each organisation illustrates how trusted data can drive responsible AI adoption, environmental resilience and social inclusion.Future-proofing risk with location intelligenceUnderstanding risk has always been an essential part of the business for Helvetia. Traditionally, the Swiss insurer relied on established risk information, but as climate change intensified storms and floods, the requirements for accuracy and precision in this data have increased.To address this, Helvetia implemented geo-addressing and data enrichment solutions from Precisely to provide high-resolution risk information for the Swiss market. The solution integrates hazard maps and property data to create more detailed and reliable risk insights.This approach enables Helvetia to better understand varying exposure to natural hazards, even at a very local scale. By leveraging trusted location data, risk assessment processes have become more efficient and consistent, supporting Helvetia’s ability to operate resiliently in the Swiss market.“The architecture was designed to handle both individual queries and large-scale processing,” says Karsten Nordick, responsible for Geo Analytics at Helvetia Insurance Group. “Standard interfaces allow for seamless integration with future data sources or systems.”Preparing for AI initiatives with data governanceIn the Netherlands, a major insurer, a.s.r., has been redefining how data quality underpins regulatory compliance and ethical AI. Implementing data governance solutions from Precisely, a.s.r. developed a comprehensive data quality policy that provides regulators with insight into how critical data is used, validated and traced across the company.This approach supports compliance with Europe’s Solvency II legislation and the evolving Corporate Sustainability Reporting Directive. The framework also enhances internal accountability and transparency, enabling teams to confidently rely on shared data for decision-making and customer service improvements.By prioritising strong governance and data integrity, a.s.r. demonstrates how trusted, well-managed data can support legislated compliance and create a solid foundation for upcoming AI initiatives.Putting communities on the mapIn the indigenous Navajo community in the United States, the Navajo Addressing Authority did not face modernisation challenges but, rather, roadblocks to recognition. Most residents in the region did not have formal street addresses, which is a significant yet invisible barrier cutting them off from essential services such as voting, mail delivery and even emergency response services.Working alongside Precisely, the NAA began physically mapping homes and driveways, assigning each one with a PreciselyID. “The work we’ve done has already improved emergency response, with accurate house numbers guiding essential services more effectively,” said MC Baldwin, GIS/Rural Addressing Coordinator at the Navajo Addressing Authority.The impact has been life-changing: ambulances now reach people faster, couriers can deliver medicine and mail and indigenous community members are finally recognised in systems that previously ignored them. Together with the Precisely team, the NAA is setting a precedent for how geospatial technology can be harnessed to help combat inequality.The quiet power of trusted dataFrom Europe to the United States, each winner shares a common thread: data integrity can be a lever for positive impact in more ways than one.For Helvetia, it’s about managing climate risk responsibly; for a.s.r., it’s about ensuring AI remains ethical; and for the Navajo Addressing Authority, it’s about restoring dignity, recognition and safety to an underrepresented community.As the world races to embrace AI, these stories offer a quieter but more profound lesson: the future will not only be shaped by AI systems, but by the integrity of the data behind them.Visit www.precisely.com to stay up to date on the latest developments driving change across data integrity, AI, and the modern enterprise.
