Lectra’s AI Is Helping Fashion Brands Map Out Their Competitors' Prices
French tech provider Lectra is using to help brands map out how competitors are pricing their products in real-time.
said in a recent statement that it has launched the newest version of its AI-powered market intelligence solution called Retviews, a technology which promises a full view of a brand’s competitive fashion landscape.
This comes half a decade after Lectra acquired Retviews in 2019. Back then, Retviews said it developed a platform that could provide real-time market data to fashion brands.
The new version, Lectra said, is “more detailed and contextualized,” making it a strategic assistant to fashion companies that want a reliable and consolidated view of the markets they work in.
With Retviews, Lectra said fashion brands could refine their collection planning, spot emerging trends, adjust pricing strategies, and ultimately optimize their margins. According to Lectra, the platform can cut stock investment by up to 20 percent while boosting replenishment rates by as much as 98 percent, due to more in-season flexibility.
“The fashion industry today faces a paradox: brands have never had access to so much data, yet decisions have never been more complex to make. Market volatility, geographic fragmentation, price pressure, and accelerating cycles are rendering traditional models obsolete,” said François Gonnot, product marketing director at Lectra.
“With this new version of Retviews, our ambition is clear: to transform data into a sustainable strategic advantage by giving brands the means to steer their growth with precision without ever compromising their brand value,” he added.
Lectra on Traceability in the Fashion Supply Chain
Beyond staying ahead of competition, Lectra also wants to help fashion brands restore trust in supply chains by using technology to increase visibility.
The company recently released an infographic on how decisions on raw materials and suppliers can be responsible for up to 77 percent of a product’s greenhouse gas emissions–long before it is used or discarded.
Sustainability, Lectra said, must also be integrated in other parts of production: from the selection of suppliers to manufacturing processes and marketing decisions.
“It is at these key decision points that the most effective levers for addressing environmental, social, and compliance impacts are concentrated. By mapping these critical decision points, Lectra illustrates how technology and data can enhance visibility, secure workflows, and restore trust at every level of the value chain, the statement read.
