Study Finds Gen Z Drinking Fewer Flagons Of Mead Than Medieval Generations
ST. LOUIS—Revealing a drastic decline in regular honey-wine consumption among youths, a new study published by researchers at Saint Louis University found that Generation Z drinks far fewer flagons of mead than medieval generations did. “We observed that, as opposed to their predecessors, young adults today seldom venture out to their local mead hall and socialize with tavern wenches,” said lead researcher Michael Kempe, noting that the study’s conclusions also align with a recent downswing in attendance at jousting matches. “Over the years there has been, for some reason, a noticeable reduction in quaffing a goat’s horn overflowing with mead after vanquishing a beast. Perhaps with marijuana use and vaping on the rise, it’s natural to see the market for crude, sickly sweet fermented beverages shrink. In addition, Gen Z seems to be more frugal when it comes to indulgences like tossing a coin to a lyre player to regale one’s fellow bannermen with a jaunty ballad.” Kempe added that due to the increased dominance of the internet, there was also a steady downtick in youths passing down long poems through oral tradition.
