Someone Blew $92K On A Mustang But Buyers Won’t Budge Over $65K
The V8-powered Dark Horse Mustang failed to sell, despite having low mileage and an impressive list of options fitted
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by Brad Anderson
This 2024 Mustang Dark Horse is painted in Blue Ember Metallic with black hood graphics.
The muscle car featured over $31K in options including carbon wheels and handling upgrades.
You could buy a BMW M4 Competition or a well-equipped Chevy Corvette for the same money.
Make no mistake, the Ford Mustang Dark Horse delivers serious performance and presence. It’s the kind of car that looks like it should be tearing up tracks or sitting under a spotlight at Cars & Coffee. But as sharp as it is, there’s a limit to how much buyers are willing to pay for one on the used market, and that’s becoming increasingly clear.
Earlier this week, bidding on a well-optioned Dark Horse peaked at $65,000. That might sound decent at first, until you learn the car originally carried an original sticker price of $91,245 and had just 2,800 miles on the clock. The highest bid didn’t meet the seller’s reserve, and the car quietly exited the Bring a Trailer auction unsold.
Read: Mustang Sales Collapsed Yet It Still Somehow Topped The Global Charts
In the US, prices for the Dark Horse Premium started at $69,375, but the original owner of this car went to town on the options, and their configuration looks absolutely spectacular. It’s finished in Blue Ember Metallic, the hero color for the Dark Horse, which makes it stand out.
This particular car also includes the $2,495 Dark Horse Appearance Package, which adds blue seat accents, a black painted roof, blue brake calipers, and unique hood graphics. On top of that, it’s fitted with the $5,495 Dark Horse Handling Package. That setup includes adjustable strut top mounts, MagneRide dampers, a revised front splitter and rear spoiler with a gurney flap, updated chassis tuning, and a set of 305-width tires.
The single most expensive option is the 19×10.5-inch front and 19×11-inch rear carbon fiber wheels, adding $8,995 to the price tag. The wheels can be very expensive and difficult to repair if they’re ever damaged, and the looks certainly aren’t for everyone. All up, this Mustang Dark Horse has a whopping $31,465 in options.
More: New Challenger Special Edition Sells For Thousands Less Than MSRP
There are plenty of compelling performance car options out there for $90,000 or less, with obvious examples including the BMW M4 Competition and Chevrolet Corvette Stingray. Indeed, it’s possible to get a C8 equipped with the 3LT and Z51 Performance Packages for less than the sticker price of this Mustang Dark Horse.
So, how much would you be willing to pay for a Dark Horse on the used market? With prices slipping well below sticker, it might be a buyer’s opportunity, or a seller’s reality check. Let us know in the comments.
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